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Google tests new Gemini-powered Search ad formats, expands Direct Offers pilot
On May 21, 2026, Google announced it is testing multiple new Gemini-powered Search ad formats including Conversational Discovery Ads, AI-powered Shopping Ads, and Business Agent for Leads, alongside an expansion of its Direct Offers pilot that adds features like promotional bundling and native checkout. The new ad formats include independent AI explainers for transparency, are clearly labeled as sponsored, and require advertisers to use tools such as Performance Max and AI Max to fully leverage upcoming functionality.
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17- First seen
- May 21, 2026, 5:49 PM
- Last updated
- May 22, 2026, 12:14 AM
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Google tests new Gemini-powered Search ad formats, expands Direct Offers pilot is currently shaped by signals from 1 source platforms. This page organizes AI analysis summaries, 1 timeline events, and 17 relationship edges so search engines and AI systems can understand the topic's factual basis and propagation arc.
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9 tagsAI-powered search adsconversational advertisingsponsored searchecommerce advertisingnative checkoutad personalizationlead generation toolsad transparencysearch advertising updates
Source evidence
1 evidence itemsWe're testing new ad formats in Search and expanding our Direct Offers pilot
News · 1May 21, 2026, 5:49 PMOpen original source
Timeline
We're testing new ad formats in Search and expanding our Direct Offers pilot
May 21, 2026, 5:49 PM
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